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Canadian Tire lights up some joy for its holiday campaign | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
By Christopher Lombardo

A lot of its competition is focusing on talking about its assortment and delivery options, but Canadian Tire still sees the holidays as an opportunity for brand building, focusing on joy and celebration in its broadcast ad and letting other channels handle the product-focused messaging – including experiential.

http://strategyonline.ca/2020/11/12/canadian-tire-lights-up-some-joy-for-its-holiday-campaign/
 

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